Fashion

Livia Firth Is Starting Her Very Own Renaissance

Courtesy of the topic; Getty Images

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Style Points is a weekly column about how trend intersects with the broader world.

This summer time, when Livia Firth learn the IPCC report declaring a “code red for humanity,” she discovered herself—like so many individuals—”depressed” by its findings. Firth is the co-founder and artistic director of the sustainability consultancy Eco-Age. Since 2017, the group has hosted the annual Green Carpet Fashion Awards, honoring contributions to sustainable trend and bestowing laurels on everybody from Zendaya to Tom Ford. But in gentle of the dire IPCC information, it felt like this year known as for one thing completely different. (Especially after a buddy, the environmental journalist Lucy Siegle, requested Firth, “What is the dress code for a code red?”) “It didn’t feel right to only focus on fashion and sustainable fashion,” this time round, Firth says.

In the wake of the UN report, “We were thinking, ‘What are we doing? We will never, ever, achieve this. We are all doomed.’ And then we thought, ‘Hold on a second. There are so many people that are doing the most incredible work,’ she explains. “So we thought, let’s put the Green Carpet Fashion Awards on maintain for one year. Next year, we’ll come again. And this year, let’s shine a lightweight on, and provides the microphone to, the people who find themselves truly engaged on the options.” She thought about the flowering of scientific and artistic ideas in Italy that brought young geniuses like Leonardo da Vinci and Michelangelo to the world stage. From there came the idea for the Renaissance Awards, which will spotlight young sustainability standouts from all over the world—in fields ranging from agriculture to anti-plastic innovation.

the renaissance awards 2021

Gisele Bündchen shall be one in every of this year’s presenters.

Courtesy of Eco-Age

Appropriately sufficient, this version of the Renaissance will additionally happen in Florence. Eco-Age partnered with the president of Tuscany, Eugenio Giani, and town’s mayor, Dario Nardella, on the endeavor. The awards ceremony is taking the type of a film, filmed contained in the Palazzo Vecchio. The star energy seen on the Green Carpet Fashion Awards will stay undimmed; due to the magic of inexperienced screens and augmented actuality, presenters will embody Gisele Bündchen, Colin Firth and Nile Rodgers, whose We Are Family Foundation helped establish candidates for the awards. The prizes themselves shall be trend’s newest favourite accent, NFT’s; Eco-Age was cautious to work with a company, Cardano, which payments itself as a sustainable and moral cryptocurrency agency. And trend will nonetheless be a giant a part of the festivities; the group is partnering with Instagram on a digital inexperienced carpet that guarantees to incorporate celebrities, influencers, and artists of their eco-friendly most interesting. (The ceremony takes place on October eleventh and can air on Sky TV and different international platforms on the 18th.)

nile rodgers renaissance awards

Nile Rodgers is among the many presenters on the awards.

Courtesy of Eco-Age

While the honorees’ fields won’t appear to have a lot to do with trend at first look, Firth factors out that every part from regenerative farming to the elimination of plastics ties into the trade not directly. “At Eco-Age, we always use fashion as a lens through which to look at the issues of the world,” she says. “It’s a full-spectrum industry.”

the renaissance awards 2021

Livia Firth

Courtesy of the topic.

Speaking of that full-spectrum trade for a second: Firth, who has been a pointy critic of the style business’s greenwashing, believes that the sustainability guarantees we noticed early within the pandemic have largely gone unfulfilled. “I feel that fashion [forgets] as quickly as their new collection comes out,” she says. “Ultimately, the only language that fashion understands is profit.” While she appreciates some latest vintage-centric tasks, singling out the Gucci Vault for reward, she notes that trend is “the only industry that is completely unregulated,” and designers’ and types’ guarantees to self-govern solely go up to now.

“How, apart from showing commitments and guidelines, are they going to regulate the fashion industry?” she asks. “We can do so much with the creativity and ingenuity that fashion is famous for. So where is all that energy? Why aren’t we redirecting it towards making sure that we still have clothes to wear in a couple of years’ time, because we may not? I think this is why the fashion industry needs a little bit of a shakeup…It needs to be more of a systemic shock and readjustment. During COVID, a lot of people started talking about it: ‘Oh, we need to slow down, blah, blah, blah.’ They’re all beautiful words, but where are the actions?”

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