Fashion

House Of Founder Christina Tung Shares Advice For Surviving Layoffs

In Bustle’s Quick Question, we ask girls leaders all about recommendation — from the very best steering they’ve ever gotten to what they’re nonetheless determining. Here, trend PR professional Christina Tung talks concerning the can-do angle her mom instilled in her, coping with company “restructuring,” and taking a leap of religion.

Christina Tung didn’t wallow when she was laid off from her PR job throughout a company restructure 7 years in the past: Instead, she determined to benefit from her newly-found free time. What adopted — a visit to Northern India the place she received her yoga trainer certification, taught English to Buddhist monks and Tibetan refugees, and had a brush the Dalai Lama — was what she calls the “most magical time” of her life.

“I took some time off to figure out what I really wanted to do,” says the Massachusetts native, 37. “I came back to the States with so many ideas, but ultimately I kept coming back to what I knew best — fashion PR.”

That’s when House Of, Tung’s very personal company, was born, the place she represents manufacturers together with JW Pei, abacaxi, and Chelsea Paris, amongst others.

“The name has many different levels of significance,” says Tung, who after graduating from Johns Hopkins and feeling “clueless” about her career path determined to enter PR on the suggestion of an aunt. “Of course, the heritage fashion houses are known as House Of so-and-so, so it references a classical naming convention. But as a phrase alone, it’s incomplete, inferring that we’re empty without our designers.”

Below, Tung talks about surviving layoffs, turning ardour tasks into full-fledged companies, and figuring out when it’s time to ask for assist.

Can you’re taking us again to a second in your career the place you felt unsure or fearful?

The day I used to be let go at my in-house job after eight years. It was solely my second job in my life. The PR trade is a revolving door — most individuals keep in a position a pair years, max. I used to be scared to get again into the job pool, work with a brand new group and new designers. My talent set and community grew to become so particular — would I nonetheless be related? I knew I ought to have left years in the past to realize new experiences and face new challenges. I used to be so comfy and complacent, till I wasn’t.

How did you’re employed by that?

I allowed myself to take a break and went to Northern India. I used to be nonetheless freelancing to make ends meet and tried to search out acceptance of the uncertainty. The synchronicity I felt whereas in Dharamshala made me belief in myself and within the universe in a manner that sounds hokey however felt very actual. From there, I envisioned what I needed my life to seem like. I requested myself what I used to be good at, what I loved, and the way I might make a residing.

Do you come from a household of entrepreneurs?

My mother is a dentist. She owns three practices and is a really savvy businesswomen. She taught me how one can handle money, workers, office space, and purchasers. But most of all, she instilled in me a can-do angle.

Was she supportive of you embarking in your journey as a founder?

Growing up, if another person might obtain one thing, there was no motive I couldn’t do it additionally — even higher. She all the time has artistic options for every thing. It by no means mattered if we knew or understood how one thing labored, whether or not it was business, stitching, cooking, actual property, investments, or no matter. She gave me the boldness to imagine I might all the time determine it out.

Courtesy Christina Tung

When you replicate in your journey, what surprises you essentially the most?

I simply can’t imagine that is my life generally. When I used to be in kindergarten, I needed to be a physician, mannequin, or dressmaker. That was the final time I assumed being a designer was even doable. All my career choices have been sensible and really a lot decided by what was wanted and what I might supply. One wet summer time weekend, I made some jewellery for myself and my mates. Somehow it grew to become SVNR. It was lightning in a bottle. I don’t take it as a right.

What’s essentially the most helpful business recommendation you’ve ever obtained?

No one advised me this, however I discovered it for myself: Bringing on a business accomplice was fully a sport changer for me — not solely when it comes to business, however emotionally. As a sole business proprietor, you bear the burden of all the business in your shoulders. With the precise accomplice, you could be larger than the sum of your elements.

On the flip aspect, what’s the worst business recommendation you’ve ever obtained?

When I used to be beginning House Of, many individuals advised me the identify didn’t make sense and I ought to identify it after myself or one thing folks would perceive. It was then that I noticed, if folks didn’t get it, they weren’t for me — and that’s OK.

What does an aspiring entrepreneur must know to achieve success in trend?

Know your self. Be your self — together with your choices, your interactions, your strategy, all of it. When you’re undecided which strategy to go, belief your self. Trust your self that even in case you make a mistake, you’ll have the ability to get your self out of it. I made choices primarily based on what felt proper, with no agenda, and constructed a physique of expertise that was consultant of the genuine me, a shopper roster I imagine in, a group I belief, a group I like.

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