Fashion Company Designs Accessories Out of Trash Pile in Russia

A vogue company based mostly in St. Petersburg, Russia takes trash piles and transforms them into distinctive equipment which may be displayed on these polystyrene heads.

Unfortunately, Russia’s landfills have poorer upkeep and fewer oversight than these in different nations all through Europe

In reality, one landfill in Mosow measures at the very least 10 tales tall. Authorities warn that poor waste administration might result in infectious illnesses and polluted groundwater.

Because of the dire trash state of affairs in Russia, the vogue company 99Recycle determined to take issues into their very own arms. Workers sifted by mountains of trash to assemble varied recyclable supplies. Then, they turned them into novel recycled equipment and college provides. The company designed objects equivalent to backpacks, baggage, pencil and laptop computer instances, and toys like skateboards and bicycles.

Their ingenuity caught the eye of officers overseeing the 2020 St. Petersburg Awards. They gave the Recycle/Upcycle Project of the Year award to 99Recycle as a result of of their sustainable merchandise.

Making the world a greater place one lovely accent at a time!

In the trendy world, “fast fashion” is an ever-growing downside. Companies purpose to create mass portions of garments as cheaply as doable, with out regard for the results. Unfortunately, retaining prices low takes a devastating toll on the surroundings. According to the World Economic Forum, the style trade produces an astounding 10% of complete carbon emissions.

Some different startling statistics about quick vogue embody the next:

Here are some fascinating info.

The vogue trade makes use of so much of water

Clothing litters the world’s landfills

The impression of synthetics

How 99Recycle is disrupting the style trade with sustainability

As you’ll be able to see, quick vogue and the manufacturing of garments, in normal, contributes enormously to environmental degradation. 99Recycle is only one company that goals to drastically cut back its carbon footprint.

The company makes use of a big 3D printer very like the kind utilized by Hyundai. This 3D printer solely makes use of recycled plastic as uncooked supplies, and creates textiles from hand-sewn merchandise. This ensures that every accent or clothes merchandise retains individuality. So far, 99Recycle has gathered over 70 tons of recycled plastic by collaborating with native recycling companies.

“The process of preparing the materials is more complicated than for ordinary materials. Most of our time is taken up by the preparation, because we need to clean it, to make it even, to select it, to reject some materials,” Olesya Kulik, designer at 99Recycle advised Euronews.

 Since 95% of all waste in Russia finally ends up in landfills, 99Recycle doesn’t wish to contribute additional to the issue. Instead, they wish to develop into half of the answer in combating throwaway tradition. In addition to creating eco-friendly merchandise, the company holds lessons and lectures about recycling and sustainability. They hope their small affect will assist folks develop into extra conscious of their day by day habits.

“Globally, humanity needs to resolve the garbage problem, there is no way around it,” co-founder of 99Recycle Anton Rykachevskiy says. “A lot of trash is appearing, and we take on the role of guys who inspire everybody around us. We take something that seems to be garbage. Now people call it recyclable materials, it’s good. And we create cool, exceptional things, which weren’t previously made of recyclable materials.”

Final ideas on the style company based mostly in Russia, turning trash into treasure

So who would’ve thought that trash rotting in a landfill might develop into a vogue assertion? That’s precisely what 99Recycle had in thoughts when the founders created the company. They scour landfills and work with recycling non-profits to create distinctive, sustainable objects.

The company has a small on-line retailer promoting baggage, backpacks, fanny packs, and even skateboards. They additionally provide to work with company firms on promotional merchandise and branded merchandise. Indeed, 99Recycle reveals that the style trade can undertake sustainable practices whereas nonetheless creating aesthetically interesting merchandise.

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