Culture

Addison Rae Teaches Brand-Building in ‘Addison 101’

He’s All That, a reinterpretation of 1999 rom-com She’s All That, simply received a launch date: It begins streaming on Netflix on August twenty seventh. Addison Rae will make her theatrical debut in the movie, marking the primary time a TikTok-bred celeb has starred in a serious movement image.

But beforehand, she sat down with Rolling Stone to interrupt down she constructed her multiplatform model, which now spans social media, music, cosmetics, style, audio, and video, for the most recent installment of the 101 collection.

Launching a movie career is daunting sufficient to pack anybody’s calendar, however the 20-year-old Rae determined to take action whereas concurrently recording music for the primary time and working a cosmetics company, Item Beauty. Rae, who began professionally dancing at age six, has stated that she’s all the time seen herself as an entertainer; TikTok was only a stepping stone that unlocked a world of alternatives. “It’s really hard, in the world of social media, to [define] who you actually are and not let that waver with what people have to say about you and what people think,” she tells Rolling Stone, including that she pertains to her He’s All That character who’s “struggling to find herself.”


But Rae says she was “always one to handle a lot of things at once” — a trait she discovered from her dad and mom, rising up — and consciously chooses to give attention to the “things that let me express myself and get out my emotions.”

Although she didn’t begin filming for He’s All That till November, Rae needed to bear intense performing coaching and take script evaluation courses in preparation for the position. (She had by no means professionally acted earlier than.) Last summer season, she started finding out cinema in between business conferences for her newly launched merch line, tapings of her weekly podcast Mama is aware of Best, and near-daily journeys to the recording studio. Needless to say, Rae understands that right now’s followers crave an abundance of content material.

For as many followers as Rae has, she’s additionally amassed haters who’re fast to sentence TikTok stars, claiming that virality doesn’t contain expertise or work ethic. Yet Rae — who has studied the artwork of efficiency since she was a dancer — prefers to wave off the critics and let the success of her business enterprise converse for itself. The unwavering confidence and optimism that exudes from a self-made millionaire who didn’t develop up with a lot is charming, to say the least.

“I just always want to be working my brain,” says Rae, who wakes up at 5 a.m. day-after-day to provide herself time to chill out, play music, and prepare for the day forward. “I’ve always wanted to be working all the time, [being] productive. Juggling kind of always came easily to me. These are all things that are very important to me and a part of who I am, so learning how to handle them all at once hasn’t been too much of a struggle.”


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